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Global Financial Management and Advisory company changes go-to-market strategy requiring executive coaching and organizational restructuring of Brand Marketing Group
We worked extensively with a new VP, Marketing and the senior team to determine the organizational ramifications of their new strategy. We met with three levels of management and recommended the optimal structure and relationships while helping identify redundancies and cost savings. We also coached key individuals on how to put the new organization into play and worked closely with them to ensure that the recommended workflow process would deliver the desired throughput.
Top Mutual Fund company moves internal graphic design group from Corporate to Brand Marketing organization
We provided a recommendation for the structure and scope of the Corporate Graphics Design Group as it was moved from Corporate Communications to Brand Marketing. We drew on market knowledge as well as an audit and analysis of how other companies address the structure and relationships of internal communications resources. Our final report provided an overview of the current situation, examples of how five different companies staff and structure a communications resource, and, a recommendation that was step-staged to accommodate current needs and future opportunities.
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Case Studies